Dawg Walks
Service design for UW
Autumn 2025 - How might we increase safety and connection for UW students traveling after dark?
Product plan for AI shipping integration at a top 3 sporting goods company.
Problem: A large soft goods company is looking to optimize their shipping service selection. Manual optimization relies on teams of business analysts and manually-configured routing software.
Role: Product Designer
Impact: Developed business case and proof of concept dashboard for handoff to AI implementation team.
The client currently determines optimal shipper selection through lengthy analysis cycles and hard-codes business rules, which requires large time and capitol investment for optimization and maintenance. This approach has two downsides: it is expensive to maintain, and slow to adapt to fast changing logistics situations. The mass-adoption of capable AI models has them asking "how could we be using ai to optimize our business practices?"
This solution would be built of 3 layers. In the first layer, an algorithm would hit shipper's apis to generate alternative cost datapoints for each package and cache the results so that the client doesn't spend API calls on similar shipments.
In the second layer, an ML algorithm would be trained on the costing data from the first layer and become adept at predicting the least expensive and most reliable carriers for each situation. Models like Gradient Boosting (e.g., XGBoost, LightGBM) and Random Forest are also well-suited for structured, tabular data like this and are known for their strong performance and interpretability. XGBoost in particular is a popular choice for this type of problem due to its speed and accuracy.
In the third layer, an agent could be deployed to surface and communicate savings opportunities through a dashboard similar to the one mocked up above.
This product would deliver the following key benefits to Key benefits to the logistics team:
Service design for UW
Autumn 2025 - How might we increase safety and connection for UW students traveling after dark?
In-context Academic Advising
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